What is “cause marketing” ?

Cause Marketing

“Cause marketing” or “cause-related marketing” is a type of marketing that involves the cooperative efforts of a for profit business and a non-profit organization for mutual benefit.

It is not a new concept and has been around from as early as 1974 but usually only benefits two entities; the business and the non profit organization.

(A fairly common  example would be a restaurant giving away 10% of proceeds to a local charity. However, this only benefits the TWO)

SolarCure’s unique “Adopt-a-Solar-Panel” Program goes beyond the traditional concepts of Cause Related Marketing by providing benefits for multiple entities/people.

In fact, SolarCure has become a nationally-recognized catalyst for cause marketing programs that benefits the environment, non profits, U.S. veterans, and domestic businesses.

 

The “Adopt-a-Solar-Panel™” Program is a Cause Marketing Strategy that benefits:

Businesses: positive public relations, improved customer relations, additional marketing opportunities, and financial rewards

Non-profits: Lowers or eliminates electricity bills, saved money can be put towards their actual mission goals

Veterans: More jobs for returning U.S. Veterans

Environment: Lower carbon emissions from the use of renewable energy

 

Want to Learn More? Contact us at 908-642-3029 or fill out our contact form.