The brick-and-mortar retail jewelry industry is an industry of grand luxury goods that sparkle and dazzle the eye. The jewelry industry is also vast enough to feature beautiful designs at a wide variety of price points. Yet with all the care, crafting and time spent dedicated to making particular designs to appeal to jewelry consumers at all levels, one overall aspect seems to be lagging behind the times — jewelry marketing.
As a whole, the jewelry industry utilizes many tried and true but antiquated methods for marketing and advertising. To raise awareness for their store event or sale, a retailer may rely on a physical mailing which can be time consuming, untargeted and expensive. Manufacturers spend time putting together catalogs, brochures and other handouts with high hopes that their retailers keep them accessible on their counters. Print advertisements can be pricey not just related to design costs but with purchasing space in the right publications for effective placement. Stores and manufacturers alike try giveaways and discount promotions to peak consumer interest. The phrase “it’s all about social media” can be heard at trade shows of all sizes from coast-to-coast, yet many stores and manufacturers struggle to reach just a few hundred fans on Facebook, or even five hundred followers on Twitter. Over the course of a year, perhaps thousands of conversations are started about the “next big thing” for jewelry marketing, yet so many in the jewelry industry promote themselves as if it was still 1999. However, one New Jersey-based company, SolarCure, has introduced a new marketing method for the retail jewelry industry at large.
SolarCure offers any jewelry store, jewelry manufacturer or jewelry designer in the world a way to set their message apart from the rest of their competitors with their brand new Adopt-A-Solar-Panel™ program. Generous organizations sponsor a portion of a solar panel designed and installed for a specific non-profit organization. The non-profit organization will use energy generated through solar panels and the money saved through decreased energy bills can be put to better use towards their mission. A key component of Adopt-A-Solar-Panel™ is the distribution of an expertly crafted online press release to hundreds of online news portals, which generates SolarCure’s unique concept of Solar Powered SEO™. Solar Powered SEO™ extends online reach easily and inexpensively. These nationally distributed press releases contain targeted keyword phrases related to a specific jewelry-related keyword phrase; search engines then index each article. A Solar Powered SEO™ press release has greater importance as far as the content and potential audience. A distributed article, which may be featured on over 100 quality news websites and social media portals, helps improve corporate image by announcing Adopt-A-Solar-Panel™ program participation on a broad scale, as well as strengthen brand appeal.
When considering the Adopt-A-Solar-Panel™ with its Solar Powered SEO™ component as part of your jewelry marketing plan, consider the following benefits this initiative brings to your jewelry brand:
- Participating in the Adopt-A-Solar-Panel™ program aids the environment as a whole, assists a chosen non-profit reduce their traditional energy costs, increases online visibility and soon will help veterans in need of a job. SolarCure is currently arranging deployment of a veteran work force nationwide. In fact, the very reason the Adopt-A-Solar-Panel™ program was created was not only to improve the environment through expanded use of solar energy, but was invented specifically with the plight of the modern veteran’s employment struggles in mind.
- News for solar panel sponsorship generates nationwide publicity through SolarCure’s expertly written SEO-enhanced press release, which is distributed to and featured on Yahoo! Financial News, Reuters.com, Newsday.com, CBS MarketWire, and CBS MoneyWatch as well as on many other credible news-related domains which are present in just about every key market in America. A jewelry brand can heighten awareness in a manner that is efficient as well as affordable.
- Adopt-A-Solar-Panel™ program participation creates a unique type of branding of your jewelry designs or services that now ties into the popularity of green branding and creates new advantages for an image. Additionally, an association to green branding relates to an audience that may not normally be searching for your jewelry products, but relates to your green renewable energy efforts. Traditional jewelry marketing may not typically promote this powerful association as quickly as with the assistance of Solar Powered SEO™.
- Solar Powered SEO™ can help make your often pricing mailing efforts extinct. An enhanced press release has a strong reach, and consumers can be encouraged to download a free PDF brochure. Hundreds of interested potential customers can have access to your promotional material at a click of a button. They may also be directed to preferred retailers just as easily. Instead of shooting costly brochures or postcards in random directions, a Solar Powered SEO™ press release instead gives a jewelry brand marketing control through precise keyword targeting.
For more information about how a jewelry retailer, manufacturer or designer can extend its overall awareness and help the environment with SolarCure’s assistance, please visit www.solarcure.us or email your questions to . You can also call 908-642-3029. Let SolarCure show you how to improve your Internet reach and search engine visibility while assisting a local non-profit organization’s solar energy efforts and helping the environment in general. There are only winning attributes to the Adopt-a-Solar-Panel™ program and Solar Powered SEO™. Larger and smaller packages can be designed to fit any budget. Because of all of its outstanding marketing and social-related attributes, SolarCure promises that you’ll never feel as good as when you write a check for participating in the Adopt-A-Solar-Panel™ program.