What is “cause marketing” ?

Cause Marketing

“Cause marketing” or “cause-related marketing” is a type of marketing that involves the cooperative efforts of a for profit business and a non-profit organization for mutual benefit.

It is not a new concept and has been around from as early as 1974 but usually only benefits two entities; the business and the non profit organization.

(A fairly common  example would be a restaurant giving away 10% of proceeds to a local charity. However, this only benefits the TWO)

SolarCure’s unique “Adopt-a-Solar-Panel” Program goes beyond the traditional concepts of Cause Related Marketing by providing benefits for multiple entities/people.

In fact, SolarCure has become a nationally-recognized catalyst for cause marketing programs that benefits the environment, non profits, U.S. veterans, and domestic businesses.


The “Adopt-a-Solar-Panel™” Program is a Cause Marketing Strategy that benefits:

Businesses: positive public relations, improved customer relations, additional marketing opportunities, and financial rewards

Non-profits: Lowers or eliminates electricity bills, saved money can be put towards their actual mission goals

Veterans: More jobs for returning U.S. Veterans

Environment: Lower carbon emissions from the use of renewable energy


Want to Learn More? Contact us at 908-642-3029 or fill out our contact form.

Solar-Powered Press Releases and Solar-Powered Search Engine Optimization (SEO)™

We all know the benefits of green renewable energy. We all know the use of press releases to increase web traffic and search engine rankings as it enhances your company’s visibility. Now, SolarCure’s Adopt-A-Solar-Panel™ program has packaged the two to become a powerful leading marketing tool used by companies within the United States.

Never before has solar-power been used to enhance a company’s bottom line in such a unique way. SolarCure has brought together two powerful, yet diverse concepts: solar power and SEO Marketing. By participating in the Adopt-A-Solar-Panel™ program, companies simultaneously help a nonprofit and increase their search engine ranking via SEO enhanced press releases by pledging to sponsor part of a solar installation for nationally recognized non profits such as Veterans of Foreign Wars, American Legions, as well as others.

Click here to find out more about the program.

Click here for more information about Search Engine Optimization (SEO).