“Cause marketing” or “cause-related marketing” is a type of marketing that involves the cooperative efforts of a for profit business and a non-profit organization for mutual benefit.
It is not a new concept and has been around from as early as 1974 but usually only benefits two entities; the business and the non profit organization.
(A fairly common example would be a restaurant giving away 10% of proceeds to a local charity. However, this only benefits the TWO)
SolarCure’s unique “Adopt-a-Solar-Panel” Program goes beyond the traditional concepts of Cause Related Marketing by providing benefits for multiple entities/people.
In fact, SolarCure has become a nationally-recognized catalyst for cause marketing programs that benefits the environment, non profits, U.S. veterans, and domestic businesses.
The “Adopt-a-Solar-Panel™” Program is a Cause Marketing Strategy that benefits:
Businesses: positive public relations, improved customer relations, additional marketing opportunities, and financial rewards
Non-profits: Lowers or eliminates electricity bills, saved money can be put towards their actual mission goals
Veterans: More jobs for returning U.S. Veterans
Environment: Lower carbon emissions from the use of renewable energy